Jumped on another fun project with the BNS team for an Instacart commercial!
The Instacart Shopper app helps those who can not travel to get their
groceries and those who are looking for work.
With art director, Andres Rivera, I helped during the pre and post-production stages for
this project by creating character and environment designs.
The Instacart Shopper app helps those who can not travel to get their
groceries and those who are looking for work.
With art director, Andres Rivera, I helped during the pre and post-production stages for
this project by creating character and environment designs.
Final Designs
Responsible for illustrating the following shots.
Responsible for illustrating the following shots.
Early Concept Art
Created fun designs for early character, scene, and style exploration!
Created fun designs for early character, scene, and style exploration!
Eye variations for our main character. The team settled for the last one!
Character expressions sheets for our main character. These were used as reference for the team's animators.
Character expressions sheets for our shopper character.
Early neighborhood scene.
Early outdoor market scene.
Early afternoon neighborhood scene.
Early afternoon neighborhood scene towards the end of the commercial.
Early afternoon sky shot that highlights the Instacart Shopper app.
Early style exploration that had darker outlines.
© Amanda Tolentino, 2022. ALL RIGHTS RESERVED.